International Marketing - Viagress Marketing Strategy Case Study

International Marketing - Viagress Marketing Strategy - Case Study Example The product is suited for Germany the major factor being age. The decision of launching this product in Germany also was because of these factors.†¢ Excellent Medical Facilities in Germany.†¢ Strict vigilance over health care system.†¢ 9 huge cities to cater to.The product itself is a strong contender for its success, as it has shown highly positive results in females, that is out of every 10 women 8 have had extreme pleasure during intercourse with the use of this drug.Promotional StrategyThe major support would be given through the name Pfizer Pharmaceuticals, as this organization experienced a huge success with Viagra the drug that helped males have an enhanced erection. Advertisements, Billboards, and direct marketing would be used as an effective promotional strategy.   Explicit content would be avoided during advertisements and emphasis would be given on opinions from females who have used the drug. While formulating the promotional strategy special care would be taken about the culture and norms of the people of Germany.Pricing StrategyThe price of this product is devised by keeping in mind the production cost. Other reasons that would influence the price would be the prices of competitors. As the manufacturing would not be taking place in Germany hence the shipping and transportation costs would also be included in the manufacturing costs.PlacingThe product does not have a target audience according to socio-economic class. The basic target market is defined by age factor. As we discussed majority female population in Germany is in between 40 – 55 and the drug is most effective for this age group hence the product would be placed in greater quantity in areas where this age group exists in majority. This though does not restrict the placing procedure because Germany has nine big cities and all of them would be catered according to the demand and target audience. Channels of Distribution The distribution would be done through retailers who would supply the drug to drug outlets that is to chemists. From there it would be sold to the customers. The product would be available without a doctor’s prescription hence Super Stores would also be able to sell the product. This is due to the success of Viagress both for women who have difficulty in sexual arousals and who do not. Modes of Entry This would be not an easy task as the product is being launched for the first time and as the success rate is 8 out of 10 women it might be possible that the 20% can be the first time users, hence a safe path would be selected to penetrate the market. A major advantage to Viagress is the huge chunk of market that is available for them to take over. The organization would first show and explain the success of the drug Viagra for males and then explain functions of Viagress in order to spread awareness among the people about what the product does. Summary After the successful launch of Viagra for males in U.S. Pfizer Pharmaceuticals are really looking forward to their second product to provide them with the same kind of success. There are certain

Linux Init Processes Essay Example | Topics and Well Written Essays - 2500 words

Linux Init Processes - Essay Example These processes offer a common language that allows the computer to work together with the installed software and hardware. The following report focuses on the Init process, a process that runs in the Linux operating system (Goodwin). The report analyzes the report in detail, its running level and configuration. Introduction to Linux Developed in 1991 by Linus Torvalds, Linux is an open source operating system developed under the GNU General Public License (Firewall.cx Newsletter). This operating system also goes under the name GNU/Linux as its main supporting user space libraries and system tools originated from the GNU project. Its defining component is the Linux Kernel which has set a platform for the establishment of numerous operating systems released on the basis of this platform. It was initially developed for Intel x86 systems. Since then, it has undergone major transformations and has now been ported to more hardware platforms. Its popularity has also increased over time, an d it is now the operating system of choice among servers, mainframe computers and supercomputers (Firewall.cx Newsletter). Commercial applications under the Linux platforms have also experienced immense growth over the past few years. Linux has also made significant contributions to the mobile handset market where it is incorporated into embedded systems. For instance, it is the operating system of choice in some video game consoles, network routers and most importantly, the android system whose use has increased significantly among mobile handset users. Linux Source Code As stated earlier, Linux is developed on the free and open source software platform (About.com). This means that anyone can use, modify and distribute its source code under certain licenses. By definition, source code refers to the programming language statements designed to facilitate the operations of the computer. Linux Init Processes. Linux Init Processes refers to final process in the booting process. It initi alises all programs as defined in the file /etc/inittab. The file usually contains several instances of â€Å"Getty† which become started by the Init process. The instances of Getty then start the shell processes. Basically, Init has control over numerous independent processes needed by the system. Init gets everything run properly after the kernel has started running fully (Linux.die.net). It creates and runs the user space which involves looking for and installing file systems, starting essential user services and also switching to a user environment after the system start up becomes complete. This step does everything that the system needs done at the system initialisation. At the system initialisation, processes such as setting the clock and initialisation of serial ports become accomplished. Init continues reading from the â€Å"/etc/inittab† which describes the set up of the system at each run level. The procedure through which the Init process goes through can b e summarised as follows: Reading the â€Å"/etc/inittab† initialisation file - Init reads a configuration script which sets up a path, swaps and checks the file systems (Garrels). This step takes care of several things such as setting up the clock and initialisation of serial ports. Init continues r